AGLS Audience Vocabulary Encoding Scheme
Namespace: http://www.agls.gov.au/agls/terms/
Term URI: http://www.agls.gov.au/agls/terms/agls-audience
HTML/XHTML scheme syntax: AGLSTERMS.
XML/RDF scheme syntax: aglsterms:
The audience property provides information about the target audience for whom a resource intended. The AGLS Audience Vocabulary Encoding Scheme is a controlled list of terms for providing audience type values in AGLS metadata records.
This list is not exhaustive and the AGLS Maintenance Agency invites suggestions for additions.
| Audience categories | Scope |
| Aboriginal and Torres Strait Islanders | People who identify themselves as part of the Indigenous Australian community. |
| all | Default value; general public; the whole population. |
| Australian Antarctic Territory | Persons living or working in the Australian Antarctic Territory. |
| Australian Capital Territory | Persons living or working in the Australian Capital Territory. |
| Australians overseas | Citizens of Australia living, working or travelling overseas. |
| business | Persons or corporations engaged in commerce, trade or industry. |
| carers | Persons or organisations engaged in the care of others (eg patients, children, elderly, disabled). Use ‘parents’ for resources aimed at mothers, fathers or legal guardians. |
| children | Persons under the age of 16 years. Use ‘youth’ for resources aimed at persons aged 16–25 years. |
| community groups | Groups who provide services to, or represent the views of, specific community sectors. |
| employees | Persons working for another person or business for wages. Use ‘jobseekers’ for resources designed to assist people seeking employment. |
| employers | Persons or businesses who employ others for wages. |
| funding applicants | Persons, organisations or businesses seeking funding from Government grant or other financial assistance programs. |
| gay and lesbian | Persons who identify themselves as part of homosexual community. |
| government | Agencies and organisations associated with public administration at local, state or federal level. |
| Indian Ocean Territories | Persons living or working in the Indian Ocean Territories. |
| jobseekers | Persons seeking employment, whether currently employed or unemployed. Use ‘employees’ for resources of relevance to people already in employment. |
| low income earners | As determined by the Australian Taxation Office, persons whose annual income is less than $28,980 (current at 2007-07-01). |
| media | Organisations that by means such as radio, television, newspapers, magazines, Internet, etc reach large numbers of people. |
| men | Adult male persons. |
| migrants | Persons moving permanently from one country to another, either from Australia overseas, or from other countries to Australia. Includes resources for people from non-English-speaking backgrounds or who have English as a second language. |
| New South Wales | Persons living or working in New South Wales. |
| non-Australians | Persons not citizens of or resident in Australia. Use ‘Australians overseas’ for Australian citizens not resident in Australia. |
| non-government organisations | Organisations not established by government, especially those involved in not-for-profit charitable, development, environmental or relief programs. Use ‘business’ for organisations engaged in for-profit activities. |
| Norfolk Island | Persons living or working in Norfolk Island. |
| Northern Territory | Persons living or working in the Northern Territory. |
| parents | Persons fulfilling a mother, father or guardian role in the care of children, whether by birth, adoption or other legal arrangement. |
| people with disabilities | Persons with a physical or mental incapacity, either permanent or temporary. |
| primary industry | Persons or organisations involved in the growing, producing or extracting of natural resources (eg, farming, forestry, mining). Use ‘rural’ for resources aimed at people and communities outside urban areas. |
| Queensland | Persons living or working in Queensland. |
| rural | Persons living or working in regional, country or isolated areas of Australia. Use ‘primary industry’ for resources on commercial activities that may occur in rural areas. |
| seniors | Persons over the age of 65 years. |
| South Australia | Persons living or working in South Australia. |
| students | Persons engaged in a course of study or instruction whether at pre-primary, primary, secondary, vocational or tertiary level. |
| Tasmania | Persons living or working in Tasmania. |
| teachers | Members of the teaching profession, persons instructing students at pre-primary, primary, secondary, vocational or tertiary level. |
| tourists | Persons visiting an area for pleasure, either from other countries or other parts of Australia. Use ‘migrants’ for persons relocating permanently to Australia. |
| veterans | As defined in the Veterans’ Entitlements Act 1986 (Cth), persons taken to have rendered eligible war service. |
| Victoria | Persons living or working in Victoria. |
| Western Australia | Persons living or working in Western Australia. |
| women | Adult female persons. |
| youth | Persons aged 16–25 years. Use ‘children’ for resources aimed at persons under the age of 16 years. |
Examples
HTML
<meta name="DCTERMS.audience" scheme="AGLSTERMS.agls-audience" content="youth">
<meta name="DCTERMS.audience" scheme="AGLSTERMS.agls-audience" content="people with disabilities; rural">
XHTML
<meta name="DCTERMS.audience" scheme="AGLSTERMS.agls-audience" content="Aboriginal and Torres Strait Islanders" />
<meta name="DCTERMS.audience" scheme="AGLSTERMS.agls-audience" content="employers; jobseekers" />
XML
<dcterms:audience>
<dcx:valueString dcx:vocabEncSchemeQName="aglsterms:agls-audience">
youth</dcx:valueString>
</dcterms:audience>
<dcterms:audience>
<dcx:valueString dcx:vocabEncSchemeQName="aglsterms:agls-audience">
people with disabilities; rural</dcx:valueString>
</dcterms:audience>
<dcterms:audience>
<dcx:valueString dcx:vocabEncSchemeQName="aglsterms:agls-audience">
Aboriginal and Torres Strait Islanders</dcterms:audience>
</aglsterms:serviceType>
<dcterms:audience>
<dcx:valueString dcx:vocabEncSchemeQName="aglsterms:agls-audience">
employers; jobseekers</dcterms:audience>
</aglsterms:serviceType>
RDF
<dcterms:audience>
<rdf:Description>
<dcam:memberOf rdf:resource="aglsterms:agls-service">
<rdf:value>youth</rdf:value>
</rdf:Description>
</dcterms:audience>
<dcterms:audience>
<rdf:Description>
<dcam:memberOf rdf:resource="aglsterms:agls-service">
<rdf:value>people with disabilities</rdf:value>
<rdf:value>rural</rdf:value>
</rdf:Description>
</dcterms:audience>
<dcterms:audience>
<rdf:Description>
<dcam:memberOf rdf:resource="aglsterms:agls-service">
<rdf:value>Aboriginal and Torres Strait Islanders</rdf:value>
</rdf:Description>
</aglsterms:serviceType>
<dcterms:audience>
<rdf:Description>
<dcam:memberOf rdf:resource="aglsterms:agls-service">
<rdf:value>employers</rdf:value>
<rdf:value>jobseekers</rdf:value>
</rdf:Description>
</aglsterms:serviceType>